I am about to present empirical scientific data confirming that Alpha Male 2.0 concepts and techniques can and probably will be the most important things you will do in your entire life.
Yes! I shall explain.
Back in the early 2010s, a woman named Bronnie Ware wrote a book called The Top Five Regrets of the Dying. They did studies on (and interviews with) very old people on their deathbeds to determine the biggest regrets they had in their lives. They collated all this information, and I’m about to give you the top five things these people said they regretted when they were on their deathbeds.
More importantly, I’m going to show you that if you are an A2, at least four out of these five things will never apply to you.
Here they are, starting with the smallest and moving to the biggest:
Regret #5: I wish I’d stayed in touch with my friends.
Out of the top five, that was the lowest, but it was one that showed up a lot. Whether or not you have lots of friends or stay in touch with them is irrelevant to A2, since some Alpha Male 2.0s are extroverts who have lots of friends and other A2s are more introverted like me. Either type of A2 works.
Regret #4: I wish I’d had the courage to express my feelings.
Why do you not express your feelings when you want to? Why do you think these people were scared to express their feelings?
Because they were outcome dependent! They gave a shit about what other people might say or think if they said certain things. They were scared of or concerned about the reaction they might get. In other words, they were outcome dependent.
When you are outcome independent, you can say whatever the fuck you want, and you don’t care what other people think. Do you think I have any trouble whatsoever with anyone in my life — or anyone in the public — saying what I really feel? You’ve got to be kidding! I don’t care! I’m outcome independent. I don’t give a fuck.
To be fair, everyone says, “I don’t care what people think.” The problem is they’re lying. They care a lot about what people think. On the other hand, as long as I keep making money, I don’t care what people think. I’ve proven that I can make a lot of money saying whatever the fuck I think without having to filter myself.
That’s true when you have the balls to be outcome independent. A core tenet of Alpha Male 2.0 is outcome independence; stop giving a fuck about things. And certainly, stop giving a shit about what other people may think, say, or how they react when you tell them how you feel.
So, if these people on their deathbeds had been A2, #4 would be eliminated off this list.
Regret #3: I wish I hadn’t worked so hard.
What is a core part of the Alpha 2.0 business structure? (This is not Caleb now; this is Alpha 2.0.) It’s when you have an Alpha 2.0 business, you make at least $75,000 per year, location independent income, on less than 30 hours a week.
Why do I include that 30 hours a week thing in the model? Because if you make a lot of money but you work 40, 50, 60, 70 hours a week, you are not free. I’ve said this many times in my online courses, on my blogs, and in my other videos. I know because I used to be that guy. In my twenties, I made a good income, but I had to work 60-hour weeks on a regular basis to maintain that income, and I had no freedom.
I personally know (and personally work with) men who make a lot of money, sometimes seven-figure incomes, but they have to bust their asses every week.
That is not freedom.
Alpha Male 2.0 is about freedom, and the only way to be free is to make a decent amount of money on low hours. You can choose to work more than 30 hours a week — I choose to, but I don’t need to. I’ve said it before, and I’ll say it again: I can maintain my entire income (and I make multiple six-figures) on 15 hours per week if I choose. I can work all day Monday, half the day Tuesday, and take the rest of the week off (for the rest of my life) with no dip in income. I choose to work longer hours because I like it.
And even in my case, I’m not going to regret that and say, “Oh gee, I wish I hadn’t worked so much.” I take plenty of time off, especially now.
So, if you’re A2, you’ll never have this regret: “Oh my God, I was at the office for 40, 50, 60 hours a week for my entire life!” You don’t need to put in long hours to maintain an A2 lifestyle. You have other important areas of your life that have nothing to do with work, right? You can’t address those areas as well if you’re busting your ass 50 hours a week.
By the way, when I say 40-50-60 hours a week, I include commuting time. When you get in your car and you drive to your office and go through all that goddamn traffic (you people who live in Los Angeles, my god) you spend an hour and a half in the car or more per day or whatever… holy crap. I have buddies and relatives who spend an hour and a half in the car every day to and from work. You have to add that to your work hours. Stupid! The Alpha Male 2.0 income is location independent. You don’t have to get into a car; you don’t even need to own a car. You can stay home, especially during COVID-19.
Regret #2: I wish I’d let myself be happier.
What is the core tenet of everything I talk about? Long-term consistent happiness. Not happiness now and then being pissed off later, but long-term consistent happiness over the next 25, 35, 50 years. We’re not talking about being happy and having a great time in your twenties and thirties and then having a horrible life in your sixties, but being happy long-term for the rest of your life.
“I wish I’d let myself be happier.” That is the antithesis of A2. That’s a beta male or a very stressed out Alpha Male 1.0 saying that. If you’re Alpha Male 2.0, you will never have that regret.
That is one of the differences between the Alpha Male 2.0 lifestyle model and other lifestyle models, including traditional monogamous marriage, the pick-up artist lifestyle, the swinger lifestyle, the MGTOW lifestyle, and so on. These lifestyles might make you happy for a while, and then they make you unhappy later. The Alpha Male 2.0 lifestyle makes you happy now and later and for the rest of your life, and you can maintain it the rest of your life.
You see how this protects you against all these problems? Now, let’s get to #1. The biggest regret of people on their deathbeds when they’re old…
Regret #1: I wish I’d had the courage to live a life true to myself — not the life others expected of me.
Where is that coming from? Societal Programming! Living your life the way your wife wants you to live it, or the way your mom wants you to live it, or the way your dad wants you to live it, or the way your friends want you to live it, or how your religion wants you to live it. I’m sorry to you more traditional guys, but that includes religion, folks. (You can have a religion as an Alpha Male 2.0 but if your religion limits you from living the way you want to live then your religion becomes incompatible with A2).
Live the life you want to live instead of the life you were told to live by your religion, or your political beliefs, or your culture. “A good person from India lives like this, and a good Chinese man lives like this, and a good American lives like this.”
Fuck that! Live the way you want to live! That is classic Societal Programming. It is external sources in your life, including loved ones, including your mother saying, “Don’t live the way you want to live, live the way I think is appropriate. You should live the way I think you should live!”
And you repsond, “OK, Mom.”
“OK, Donald Trump.”
“OK, Chinese culture/Indian culture/American culture/European culture.”
Chapter 3 in my primary book, The Unchained Man, is all about how to clean out Societal Programming so you can live the way you want to live instead of the way other people, cultures, industries, groups, or religions want you to live.
At least four of these five things are classic symptoms of men who don’t live A2 lives. When you embrace and adopt the A2 lifestyle, you will not have any of these regrets (other than maybe the first one if you’re really introverted).
Working too hard, not being able to express your feelings, not letting yourself be happy, and not living the life you want to live — that is all anti-Alpha 2.0. So literally, you are guaranteed to avoid four of the top five regrets old people have on their deathbeds!
Do you see how important this is? Do you see how this isn’t just something fun to do? Really think about this stuff