The release of The Maximum Freedom Course (less than four days left to get it!) has brought up some questions about exactly who Alpha Male 2.0 is for. Is it for everyone? If not, what type of man is it for?

I’m right in the middle of promoting the course so I didn’t want to post anything too controversial, but I feel strongly about what I believe, and most of what I believe is backed by the facts and the research, so I’m going to proceed anyway and perhaps upset of a lot of readers today with what I’m about to say. So be it.

On a semi-regular basis, I get people saying “Yeah, this Alpha 2.0 stuff is great, but it doesn’t apply to everyone.”

Correct. You’re god damn right it doesn’t. Nor do I want it to be.

I received that comment so often (and still do) that I finally had to write this article, clearly stating that Alpha Male 2.0:

  • Is not for everyone, and was never designed to be. (I follow my own business advice. I niche.)
  • Would never be embraced by society in any full-scale way even if I was world-famous and endorsed by other respected, world-famous people.

As I’ve said before, the freedom-based lifestyle taught in The Maximum Freedom Course is for these two types of men, and only these two types:

1. Beta males who are sick and tired of being slaves (to their girlfriends, wives, bosses, families, or whomever) and have the balls to go through a little growing pains to get to a more free and happy masculine life.

2. Alpha Male 1.0s who are sick and tired of all the work and drama their life regularly contains and have enough of an open mind to be a little flexible on their “traditional” (a nice way of saying “outdated”) philosophies.

These two types of men are rare. I roughly estimate that those two kinds of men comprise about 10% of men in the Western world, at best.

They are rare because:

A. Most beta males are pussies. I don’t like saying that but it’s a factual statement. Most beta males don’t have the balls to make the changes necessary to actually be long-term happy. They don’t like being unhappy; it’s just that the changes needed to achieve Alpha 2.0 status are too scary for them. Betas would rather be unhappy than scared. It’s just the way they are. Most of them, anyway.

B. Most Alpha Male 1.0s are pretty rigid. I love Alpha Male 1.0s and I vastly prefer their company over that of betas, but Alpha 1.0s aren’t exactly the most flexible thinkers. They’re not exactly wide open to new ideas. Again, I don’t like saying that, but that certainly represents my experience. I mean, shit, even I will radically change my mind on strongly held opinions when presented new arguments and evidence (as I demonstrated here, as just one example), because I think that’s a sign of a rational thinker. But most Alpha 1.0s aren’t interested in this no matter what facts you show them. Alpha 1.0s would rather be subjectively “right” than be happy. Most of them, anyway.

There are, indeed, a small percentage of betas who have some balls and a small percentage of Alpha 1.0s who value happiness over philosophy, and those are the ones all of my Alpha Male 2.0 content is for. If you’re in either of those categories, you need to get this course before I close enrollment on Thursday evening. This course was designed specifically for YOU. Yes, YOU are the guy I made that course for. YOU.

I don’t mean to say that all betas or Alpha 1.0s who reject Alpha Male 2.0 are somehow bad or wrong. They aren’t. In this article I described the “self-aware beta male.” This is a type of beta who is well aware that how he lives his life will never make him long-term happy and he fully admits it. He admits that he’s either too lazy or too scared to do anything better and has consciously chosen to remain a beta male. He’s not one of these angry guys who scream that sex isn’t important or that making a good income is immoral. No, he clearly admits that these things are important, just that he chooses to not pursue them for his own reasons.

I have no problem with these guys. They’re making a conscious decision based on the facts and they’re not deluding themselves. I don’t agree with their decision at all, since I think the entire point of life is long-term consistent happiness (and that you must be a good person in order to achieve this), but I respect their decision. They’ll never be as happy as me, but they’ve made their own conscious choice not to be.

There are “self-aware Alpha Male 1.0s” as well. These are not the furious, traditional conservative Trump-worshipper types screaming about  Mexicans, cucks, socialists, or whatever else while defending drama or cheating. Rather, these are those Alpha Male 1.0s who say (usually in behind closed doors in private) something like, “Yeah, I have a lot of drama with my women and I hate it. And yeah, I fucking hate working in the corporate world. What you teach works, but… I’m just not going to do it. It’s just not for me. And yeah, I’ll never be as happy as you, I get that.”

Again, I have no problem with these guys. They’re being rational and making their own informed choice. Again, it’s a choice I strongly disagree with, but at least they’re rational and self-aware enough to admit the negatives of their choice.

This means that those magical (at least to me) 10% of men my content is for are the betas and Alpha 1.0s who are not the scared/rigid guys and not the “I consciously choose to be less happy” guys. They’re the guys who are tired of not being happy and choose to be more happy. Again, that’s only going to be about 10% of them.

(This brings up the argument stating that Alpha Male 2.0 may not be the only way to achieve long-term happiness as a man, and that they’re may be alternate lifestyle models that may do this. That’s a very different topic than the one I’m examining today and one I will address in a future article.)

The Salad Bar Approach

The interesting aspect about all of this is that the freedom-based lifestyle of the Alpha Male 2.0 encompasses a lot of different areas. It’s not just about money, or business, or sex, or anti-aging, or time management, or investing, or nonmonogamy, or whatever. It includes all of those things, plus more.

Some guys simply pull the parts they want and leave the rest, salad bar style. I have readers and customers who are traditionally, monogamously married just like everyone else but closely follow Alpha 2.0 business models. I have other readers/customers who have a corporate job and never plan on leaving it, but follow Alpha Male 2.0 nonmonogamous relationship structures and love it.

The Maximum Freedom Course, as well as all of my Alpha 2.0 content, covers a lot of bases. While I think all of these bases are important, that’s just me. Feel free to pull just those that interest you and ignore the rest. If all you did was convert your income to location-independent, or if all you did was add one woman to your sexual rotation (going from one woman to two), your life would be orders of magnitude better. Go for it.

For those of you who missed the live webinar on Friday night, you are welcome to watch the replay of it here. It’s well over an hour where I go through all the course concepts in detail and field a lot of questions.

The course and its two add-on courses are on sale now but I will shut everything off Thursday night. Just three and a half days left…

8 Comments on “Who Is Alpha Male 2.0 For?

  1. Hi Caleb, thanks for the explanations. Clear as usual.

    And kudos for being able to consider different kind of men: most people on this planet are stuck in a “binary” thinking (“It’s either black OR white – no more”). Being able to consider several possibilities is a sign of an evolved mind.

    I might have spotted a typo: in “as I demonstrated here”, is there a link missing?

  2. I have an unrelated question to the Alpha Male course.

    Let’s say that you’ve gone on a date or two dates with a woman, she’s come home, and she sleeps with you. Your penis is in her and you’ve just had first time sex with a woman.

    After that exact moment, is there anything you do to retain her in your life if you don’t want her to be a ONS?

    I’ve heard multiple strategies from:

    Have sex multiple times in the same night
    Have her sleep over
    Go out and grab food in between rounds of sex, and then bring her home again and have sex again.
    Eat breakfast together the next morning.
    If she sleeps over, have sex again before she leaves in the morning.

    What are your thoughts on this?

    Is the retention strategy (or strategy to achieve conversion beyond a ONS) different for an FB girl versus an MLTR girl?

  3. Being able to consider several possibilities is a sign of an evolved mind.

    The stronger your opinions are, the more open you need to be to the possibility that you might be wrong. Of course you need to ignore people who disagree with you without presenting any points, or present nonsensical points (even if these are most people who disagree with you), but you really need to listen to those who disagree with you and present real points. Instead of getting defensive, look into what they’re saying with an open mind. This is hard; I’m not 100% perfect at it myself, but I try to be.

    I might have spotted a typo

    Fixed; thanks.

    Hey. BD. I was one of those strong willed alpha 1 types till I allowed a traditional relationship destroy my world and company…. I use the salad bar approach but the key has been a willingness to change….that the acceptance of non traditional thought to obtain success….your teachings are solid as today a real man , bold man, and attentive man has risen from the ashes… income no problem, women to many but outcome independence is the key…..many may call our way flamboyant or cocky at times but, other men in the room only dream of such management of women and business… thank you so much for all you do … JRP

    Sounds great! Change is hard! And I would know. I was a beta male for the first 15 years of my adult life.

    After that exact moment, is there anything you do to retain her in your life if you don’t want her to be a ONS?

    At that point, doing so is way too late to retain her effectively. As I’ve said many times, the retaining process begins on the first second of the very first date, since that’s when EFA begins.

    If you just want ONS, that’s fine, stick with that. (It’s never been my thing but I know lots of guys enjoy that, so great.) But changing your mind halfway into the process is never effective.

  4. I have readers and customers who are traditionally, monogamously married just like everyone else but closely follow Alpha 2.0 business models. I have other readers/customers who have a corporate job and never plan on leaving it, but follow Alpha Male 2.0 nonmonogamous relationship structures and love it.

    I think what separates me from most of the pack is that I’ve been an omega male most of my who never really got the chance to follow like most betas do or be a control freak like most Alpha 1s. At the expense of sounding like an incel (which I used to be), I never felt like I fit in with any crowd in my youth. I felt like they were an inconvenience to me and I was an inconvenience to them. I’m better now, but back in the day this was pretty bad. I still enjoy my own company way more than anyone else’s tho, to the point where I prefer it.

    I never really thought I was capable of being in a monogamous relationship structure without being abusive (or being abused) since I turn into a sadistic monster if I catch any kind of feelings and from a very young age, I knew I wasn’t capable of holding down a corporate job.

    Don’t know if working in a call center is considered a “corporate” job, but when I was working in call centers I was taking work home constantly and only slept like 2 hours a night because I’d have nightmares about callers running into the place I worked at and threatening to murder me. These dreams were recurring and I was legit afraid of sleeping because of them. It got to a point where I would get in my car and sleep during my lunch breaks lol.

    So for me, I think Alpha 2 is pretty much the only way I’ll be happy or successful. I don’t think I have a choice. As far as vocation is concerned its either stay at an entry level job literally my whole life or be a self-employed entrepreneur like Alpha 2s are. I was gonna ask this in the webinar before the course launched but I forgot, how does someone who is just starting out and working on their Alpha 2 business on the side deal with frustrating moments where they don’t feel motivated? Cuz I’ve been losing my focus really bad over the last couple weeks.

    As far as love life goes, I’m good with just dating around forever. I don’t even believe in pair bonding cuz I know how bad my one-itis can get so my logic is to literally treat chicks like my guy friends only I fool around and have sex with them lol.

  5. BD:

    After that exact moment, is there anything you do to retain her in your life if you don’t want her to be a ONS?

    At that point, doing so is way too late to retain her effectively. As I’ve said many times, the retaining process begins on the first second of the very first date, since that’s when EFA begins.

    If you just want ONS, that’s fine, stick with that. (It’s never been my thing but I know lots of guys enjoy that, so great.) But changing your mind halfway into the process is never effective.

    I am going in with the idea that I want to retain every single girl I go out on a date with and sleep with.

    So are you saying that there’s nothing that you do with a girl after having sex with her the first time? Do you just have sex once and then show her out the door, then contact her again in two days to see her again?

  6. I am going in with the idea that I want to retain every single girl I go out on a date with and sleep with.

    Then you’re good, but that is not what you said/implied in your first comment above.

    So are you saying that there’s nothing that you do with a girl after having sex with her the first time? Do you just have sex once and then show her out the door

    No, not that fast. Talk for a bit, be nice for a while, then show her out the door.

    then contact her again in two days to see her again?

    No, the very next day. Waiting longer builds buyer’s remorse.

    You really need to get this book.

  7. Dear Blackdragon

    hope you can take this objectively without getting alpha 1.0 or guy disney but…

    How many years ( approximately) do you think your relationship with pinkfirefly will last till she gets bored with you or vice versa and it eventually breaks ?

     

     

  8. hope you can take this objectively without getting alpha 1.0 or guy disney but…

    I take on everything objectively without getting Alpha 1.0 or guy-Disney. That’s literally my job here.

    How many years ( approximately) do you think your relationship with pinkfirefly will last till she gets bored with you or vice versa and it eventually breaks ?

    Read this.

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