This is the first in a series of three articles that will provide an overview of how you can create a life of maximum freedom and masculine happiness via the Alpha Male 2.0 Lifestyle. These are all in preparation for the Maximum Freedom Alpha Male 2.0 Lifestyle course that will be released on August 30th for just one week. A free video from the course is located below, so you can get an idea of the content and style of 16+ hours of video you’ll receive in the course. 

As a quick aside, from now until September 5th, the usual posting schedule for both the Blackdragon Blog and the Caleb Jones Blog will be a little different. The normal posting schedules will resume for both blogs after September 5th when the Maximum Freedom course becomes unavailable. 

Designing an Alpha Male 2.0 Life 

When the term “Alpha Male 2.0” is used, it usually denotes a type of man. It can also be used to describe a lifestyle, a particular way of living in which freedom and masculine happiness are maximized as much as is feasibly possible for the long-term.

Most men construct their lives based on one thing: Societal Programming. Whether it makes sense or not, whether it’s factually accurate or not, or whether or not it will make them happy in the long term, men sadly use mostly false and/or outdated societal programming as a guiding standard for their lives.  

Examples of this would be things like: 

  • Go to college 
  • Get a good job 
  • Date one woman at a time
  • Get a monogamous girlfriend
  • Have a traditional, monogamous marriage 
  • Have kids (ideally, as many as you can) 
  • Vote for Democrats and Republicans, but no one else (use your equivalents if you live outside of the USA) 
  • Live the way your parents want
  • Do what your wife/girlfriend wants
  • Buy lots of cool stuff 
  • Go into debt 
  • Join the religion your parents had and obey its rules 

And so on. 

Some of these things were really good ideas 60 or 80 years ago but are now detrimental to a man’s happiness. Some of these things were never good ideas. But none of that matters; most men follow some or all of these things and devote the core of their lives to them. 

The result of all this is always reduced freedom for the man. This, then, results in reduced happiness for the man. It can’t be any other way. Scientific studies clearly show that men are happy to the degree to which they are free. That means they can, within legal and ethical constraints, do whatever they want, whenever they want, without having to check in or get permission from anyone.  

So, the modernday man follows the tenets of false or outdated societal programming and lives a life of low freedom, resulting in low, moderate, or infrequent happiness. Sure, he’s happy every once in a while, but he’s never consistently happy. He can’t be – even if he’s a pretty amazing guy. 

The Alpha Male 2.0 lifestyle either rejects or heavily modifies the tenets of societal programming. Instead of following systems that make him less free and less happy, the Alpha Male 2.0 follows systems that increase his freedom and maintains his freedom for the rest of his life. This means he is the happiest man in the Western world, perhaps barring the super-rich (and the Alpha 2.0 doesn’t have to be anything close to rich – that’s the beauty of this lifestyle). 

The Three Foundational Baselines 

As I discussed in my primary book, The Unchained Man, there are Seven Life Areas (the SLA) that might be important to a man. However, three of those areas are important to all men (barring very bizarre and rare exceptions).

These are: 

  • his financial life (his career, business, income, savings, investments, etc.) 
  • his woman life (his sex life, dating life, relationship life, etc.) 
  • his physical life / overall health (Note: this only applies to men age 35 and over) 

If he wants to be happy, a man needs a decent amount of money to live, to maintain the baseline lifestyle aspects he wants, and to be financially secure in his old age.  

If he wants to be happy, a man needs regular sex from women he finds attractive, and most older men will want to pair-bond with a woman in a way that won’t threaten or damage their sex lives or their hard-earned money.  

If he wants to be happy, a man over age 35 needs to be as healthy as he can within the constraints of his age and genetics. (Men under age 35 need to be healthy too, but most men under 35 don’t need to do anything special to maintain decent health or good looks. Men over 35 certainly do.) 

The Alpha Male 2.0 lifestyle focuses on these three key areas. 

The Alpha Male 2.0 makes money in a way that maximizes freedom instead of constrains it. He has his own business(es) that is/are 100% location-independent, brings in at least $75,000 per year, can be worked on whenever he chooses, and only needs 30 hours per week or less to maintain. 

The Alpha Male 2.0 dates and has sex with women in a way that maximizes his freedom instead of constrains it. He dates multiple women (two or more) instead of just one. He has mutually consensual sex with whomever he wants, whenever he wants, even if he has a serious girlfriend (OLTR) or wife, without having to lie to anyone or hide anything. If his relationships fail, his money and his sex life continue unharmed. 

The Alpha Male 2.0 over the age of 35 ages as well as he can, as healthfully as he can, within the constraints of his age and genetics, so he can be as happy as possible and as attractive to women as possible even in his older years. 

These three areas make up the core of the the Alpha Male 2.0 lifestyle. It is a step-by-step system to maximize your freedom with your money and your dating/sex life. Once these two things are solidly in place, such a man is now poised to focus on the other areas of life he finds important (family, children, fitness, social life, and so on), but now, because of his Alpha 2.0 financial and sexual baselines, these things will set him free instead of enslave him to the typical Societal Programming models. 

The Maximum Freedom Course covers how to design all this for yourself in step-by-step detail. Here is a sample video from the course regarding one of the most common questions I get: When is it okay to quit my job once my Alpha 2.0 business is making money? Most of the videos include some of my lovely assistants, but this one is just me.

 

Take a look: it’s just one of the 62 different videos you get, and it’s one of the shortest ones (most of them are much longer).  

In the second installment in this series, I’ll go into detail on how to design the financial and sexual baselines, starting from scratch. That’s coming in a few days. 

Also, let me know if you have any questions, comments, or objections regarding the course, and I’ll be happy to answer.

18 Comments on “Designing an Alpha Male 2.0 Life

  1. I believe that a better way to generalize the Alpha 2.0 financial baseline is to strive for at least the top 20% (I say top 20% as that is often represented as the base of “good” income for a single person based on various datasets on individual income percentiles that I’ve seen on the internet) individual incomes within a reasonably small geographic region (e.g. if you live in the USA, the top 20% in your state) during the current year, given that you’re a single male. The $75k figure does not factor in inflation or geographic variations in income, so this is my proposal for the Alpha 2.0 financial baseline.

  2. Go to college
    Get a good job
    Date one woman at a time
    Get a monogamous girlfriend
    Have a traditional, monogamous marriage
    Have kids (ideally, as many as you can)
    Vote for Democrats and Republicans, but no one else (use your equivalents if you live outside of the USA)
    Live the way your parents want
    Do what your wife/girlfriend wants
    Buy lots of cool stuff
    Go into debt
    Join the religion your parents had and obey its rules

    I am not sure why you think buying cool stuff is bad or why you think anyone thinks getting into debt is something they are supposed to do or want. The other things I understand your views (regardless of mine) on them but those two seem rather random.

  3. In the sample video I had to scroll back to see if my eyes were deceiving me.  You said 12 months and the audio was absolutely perfectly edited to 6.  I’ve seen worse editing on professional TV shows.

  4. Anyway, the course sounds great and the content in it, it can be a massive time saver to have all that stuff in one place in a structured manner. It’s way outside my budget at the moment otherwise I would consider it very seriously.

    I was captivated by the part in one of the videos where you say there will be a section on how to manage women internationally. Does that include distance relationships? I think you used to say you don’t believe in those and neither did I but as I travel more and more and sometimes change a country and intend to continue doing this I see this as a necessity so I have some women who are always there and I don’t need to start from zero every time. Do you plan to release some content on this topic? Maybe another dating book for how to manage distance / international relationships with women?

  5. @AlphaOmega Going into debt is extremely normalized. It’s just accepted, but debt should be minimized. Buying lots of cool stuff ties into that. Also buying lots of cool stuff is usually a short term happiness boost, but long term too many possessions is a major drag. Too much upkeep, and no money.

  6. @AlphaOmega

    Buying a house = getting into debt. Going to college = getting into debt. Buying a fancy car = getting into debt. Buying a whole bunch of stuff on credit before you can actually afford it so you can “pay it off monthly” and with huge interest = getting into debt. Stuff the average person does all the time.

    @BD

    If this was answered somewhere before let me know or can you just direct me, but what would you say is or are the biggest differences in terms of content between your book and this course? Does it hit all the same areas except you spend more time on them in the videos than in the book? Or does it have some completely new content as well?

  7. I believe that a better way to generalize the Alpha 2.0 financial baseline is to strive for at least the top 20% (I say top 20% as that is often represented as the base of “good” income for a single person based on various datasets on individual income percentiles that I’ve seen on the internet) individual incomes within a reasonably small geographic region (e.g. if you live in the USA, the top 20% in your state) during the current year, given that you’re a single male. The $75k figure does not factor in inflation or geographic variations in income, so this is my proposal for the Alpha 2.0 financial baseline.

    I don’t disagree, but when communicating to large groups of people like this, I need to be more blunt, simple, and memorable. “$75,000 per year” is much more of those things than “the top 20% of your geographic area.”

    It’s about messaging and branding.

    I am not sure why you think buying cool stuff is bad

    Then change that to “buy a bunch of cool stuff you really don’t want and really can’t afford.”

    or why you think anyone thinks getting into debt is something they are supposed to do or want.

    You’ve got to be kidding. You haven’t heard of consumer culture? Your comment makes no sense.

    Perhaps you don’t live in the United States.

    I’ve seen worse editing on professional TV shows.

    Yes. I have spent an absolute shit-ton of money developing this course, so much so that it scares me (and I’m serious). I used the same studio and production staff as John McAfee. The majority of the videos are in the studio, some are filmed in my home, and others were filmed in Panama, depending on the topic. I didn’t want the videos to all look the same.

    I was captivated by the part in one of the videos where you say there will be a section on how to manage women internationally. Does that include distance relationships?

    Yep! I go into detail about it.

    I think you used to say you don’t believe in those

    Incorrect. I said I don’t believe in serious long distance relationships. Long distance FBs are probably the greatest thing in the world and every man on Earth should have two or three of them.

    and neither did I but as I travel more and more and sometimes change a country and intend to continue doing this I see this as a necessity so I have some women who are always there and I don’t need to start from zero every time.

    Exactly. Just keep them as FBs.

    Do you plan to release some content on this topic?

    Yes. In this course.

    Beyond that, no.

    Maybe another dating book for how to manage distance / international relationships with women?

    Unlikely. I’ve done my fair share of it but I don’t focus on it, and there are other guys out there who do, who would be better suited to write such a thing.

    If this was answered somewhere before let me know or can you just direct me, but what would you say is or are the biggest differences in terms of content between your book and this course?

    There is no comparison. The Unchained Man is simply a rough outline for the Maximum Freedom Course, at best. Most of the topics covered in the course are not covered in The Unchained Man at all, and the ones that are are greatly expanded upon (i.e. a technique or concept that gets two paragraphs in the book gets a 15 minute video instead).

    That’s why The Unchained Man is included in the course. It’s the “starter” material (that’s why it’s only $7). The Maximum Freedom Course is the meat.

  8. or why you think anyone thinks getting into debt is something they are supposed to do or want.

    You’ve got to be kidding. You haven’t heard of consumer culture? Your comment makes no sense.

    Perhaps you don’t live in the United States.

    I don’t live there so indeed perhaps I don’t understand, but for me consumer culture and getting into debt are not the same thing – I can consume a lot with money I have.

    Buying a house = getting into debt.

    Not if you buy it with cash, which most people don’t and I agree here this is the one case thats socially accepted form of debt and its mental but for other things I am not so sure.

    Going to college = getting into debt. Buying a fancy car = getting into debt.

    I went to uni and didnt have to pay any tutitions (Europe) and my parents covered most of the living expenses. I would only buy a car I can afford and would only buy a car if I really needed one otherwise I use public transport / bike / taxi / rental car. Makes no sense to own a car nowadays unless you live in the country side or need it for daily commute to work. Most people here think the same.

    Buying a whole bunch of stuff on credit before you can actually afford it so you can “pay it off monthly” and with huge interest = getting into debt. Stuff the average person does all the time.

    This is stuff lower educated and lower class people do all the time in pretty much all the places that I lived but definitely not something that prevails in middle or middle-upper class. Though as Caleb pointed out maybe it’s different in the US.

  9. This is stuff lower educated and lower class people do all the time in pretty much all the places that I lived but definitely not something that prevails in middle or middle-upper class. Though as Caleb pointed out maybe it’s different in the US.

    Average American, from the US Census Bureau:

    Income: $59,000

    Consumer debt: $137,000

    Mortgage: $182,000

    540% debt versus income.

  10. Average American, from the US Census Bureau:

    Income: $59,000

    Consumer debt: $137,000

    Mortgage: $182,000

    540% debt versus income.

    Does not say anything about how it is distributed. For example, there are super wealthy people who have ultra high debt, or loads of poor uneducated people who have some debt but almost no or no income…

  11. I don’t live there

    That explains it then.

    for me consumer culture and getting into debt are not the same thing – I can consume a lot with money I have.

    Correct, for you. This article wasn’t talking about you, it was talking about humanity. For the typical Westerner, particularly in parts of the West like the USA, people consume with debt, not disposable cash.

  12. Does not say anything about how it is distributed. For example, there are super wealthy people who have ultra high debt, or loads of poor uneducated people who have some debt but almost no or no income…

    Yes that’s true, but I remember reading not too long ago that the average American has less than $1k savings. So that absolutely is a distribution, and an overall accurate indicator that most people are financially retarded. Tons of Americans live”paycheck to paycheck”, but then go out and get the newest bullshit every year (iPhone, car, etc).

    I had to have work done on my vehicle earlier this year (it needed welded so I couldn’t do it myself). I had more than one of my friends say “well it’s time for a new car”. It cost less then $400 to fix, I bought the parts myself, and now it’s better than from the factory.  I’m much more frugal than most Americans, so it’s crazy to me to pay $20-30k for a new vehicle, when I can fix it for a few hundred bucks!

  13. Tons of Americans live”paycheck to paycheck”, but then go out and get the newest bullshit every year (iPhone, car, etc).

    That is bad and is a reason for a lot of problems and also why most are too pussy at work which in turn leads to salary stagnation.

    But on the other hand spending money and keeping it in circulation is good for economy. It’s good for economy when people spend all the money all the time, just don’t be one of them 😀

    It cost less then $400 to fix, I bought the parts myself, and now it’s better than from the factory. I’m much more frugal than most Americans, so it’s crazy to me to pay $20-30k for a new vehicle, when I can fix it for a few hundred bucks!

    Most people can’t do that or don’t want to or don’t have the time. Good for you, sounds like it was fun for you too. If it is not its fine to pay someone to do stuff for you. I sometimes hire some student girl to clean some stuff at my house I don’t feel like doing myself.

  14. I have a nerd question about your recommendation of a minimum of 8 hours of sleep per day in the Unchained Man.

    What do you mean precisely with 8 hours: is that the time between the moment I switch off the lights, go in bed try to sleep and the moment I wake up and get out of bed? Even if I am 2 hours awake in the middle of night?

    Or is that more precisely about the real sleep time per 24h, as more or less accurately measured by smartwatches such as this fitbit charge that I started using? To get 8h of sleep measured, I find I need 10h in bed. And indeed, I am awake some parts of the night. I do go to pee a couple of time and it can be long sometimes for me to get back to sleep.

     

    Also, if my routine is to sleep 5h at night (as per smartwatch measurement), plus 3h in day time (still as per my smartwatch measurement), do you think that is still good.

     

    This smartwatch uses algorithms to evaluate the sleep stages: light, REM, deep. Personally I feel significantly more energetic when I manage to consistenly hit over 1h30min of deep sleep, preferably 2h. I find this requires a one session of 10 to 12h in bed. But I can reduce the time in bed if I fragment in 2 sessions, thus the idea of a smaller 3h sleep (as measured per smartwatch) in day time.

  15. The debt ignores the assets that back them.  I understand Caleb’s larger point about generally avoiding debt except in certain explicit situations and living a financially prudent lifestyle,  but it’s a more nuanced conversation  than that -especially if you are married and have kids.

    Housing cost considerations are a killer, definitely on the coasts of the US, but increasingly in flyover country.

    If you rent, you are going to rent forever, but how many people actually pay their mortgage off and get full equity?

    Anyone checked out the Alpha 2.0 Facebook forum? It’s….something.

  16. What do you mean precisely with 8 hours: is that the time between the moment I switch off the lights, go in bed try to sleep and the moment I wake up and get out of bed? Even if I am 2 hours awake in the middle of night?

    No. Eight hours of sleep means eight hours of sleep. I go to bed at 11:15pm every night and wake up at 7:30am every morning, seven days a week. This way I have a full 45 minutes to fall asleep (I usually need much less than that) and then I get my eight hours (even if I have to wake up at night to quickly take a piss because of all the water I drink).

    To get 8h of sleep measured, I find I need 10h in bed.

    Then, in my opinion, you have a serious problem you need to address. Much more exercise, less coffee, blue blocker glasses and apps, mediation, and so on. I would never tolerate such a condition long-term. My time is too precious.

    I understand Caleb’s larger point about generally avoiding debt except in certain explicit situations and living a financially prudent lifestyle, but it’s a more nuanced conversation than that

    I know but this article isn’t about debt. I addressed the complexities of debt you mention here.

  17. Thank you for writing/linking that article, that’s exactly what I meat.

    Theres nothing wrong about borrowing money, there is a problem where you become a debt slave and the money owns you.

    Kind of like being married.  I digress.

  18. Thank you for writing/linking that article, that’s exactly what I meant.

    Theres nothing wrong about borrowing money, there is a problem where you become a debt slave and the money owns you.

    Kind of like being married.  I digress.

Leave a Reply

To leave a comment, enter your comment below. PLEASE make sure to read the commenting rules before commenting, since failure to follow these rules means your comment may be deleted. Also please do not use the username “Anonymous” or “Anon” or any variation thereof (makes things too confusing).

Off-topic comments are allowed, but Caleb will ignore those.

Caleb responds to comments in person, but he only does so on the two most current blog articles.

Related Posts

Begin typing your search term above and press enter to search.